Ashton

Webpage Speed Test

This article quickly summarize the importance of website speed, how to measure it and how to improve it. It’s intended for a website owner novice understand only the most important and impactful information. Site Speed Affects Metrics Like Bounce Rate Search Ranking Conversion Page Views Reader Satisfaction Revenue Generation What is fast? “Findings show 50% …

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Career, Skills and Future Plans

What Brought Me Here Raised in a home of graphic design influence and the privilege of having some of the first Macs around the house it’s no surprise I’m where I stand today. I took my high school’s 2 year immersive AV course using news room quality equipment. Then though the Art Institute of Dallas’s …

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Zing

Zing.co was a company website redesign project I completed late 2014. I worked directly with the CEO of the startup to design a new version of their main product website in the point-of-sale software industry. The website goals were to 1) show the Zing brand was a modern and reputable software provider 2) explain the benefits and …

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East Austin is Home

The owner of East Austin is Home approached me about redesigning his website and changing it to be a community publication with the business objective of generating real estate leads. I took him though the entire process of concept to launch. Below are the primary deliverables during my process, encompassing strategy, design and marketing. Final Design …

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TrekTexas

TrekTexas is a passion project to inspire people to experience the outdoors and make it easy for them to find the best outdoor places in Texas. The first version of the website is live at www.TrekTexas.com and a new version planned to be released late 2014. Below are examples of UX and UI deliverables created …

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