Great presentation by Travis McCutcheon of Leap for Mankind at the Lean User Experience Austin meetup titled Interview Hacking. Lots of good tips and a DIY work flow for interviewing. Here are my notes:
- Experiments are the core of the Lean process.
- Setup a pipeline of interviews. They take a lot of time to setup so always have some in queue.
- Your first experiment will probably be a wash. Use it to make your second experiment more valuable. Use it to learn the user’s vocabulary and use in later experiments.
- Scientific Method
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- Hypothesis
- Preparation
- Execution
- Documentation
- Always create a persona you are testing ageist. This will help find the proper people to interview. Include a picture, demographics, behaviors and goals. At first the goals and behaviors are assumptions. Note this in the persona until you have proven them.
- Interviewee scouting sources – LinkedIn, Meetups
- Apps Used
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- Google Apps
- Spreadsheet CRM
- ToutApp
- ScheduleOnce
- Interview process
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- Write an interview script with questions targeting your assumptions
- Create a Google Apps form that allows you to read the scripts, write your notes in the form field. All notes and data go directly into a Google Spreadsheet
- Read the spreadsheet with full collection of interviewee statements grouped together to easily find patterns.
- Update your persona with proven findings. Also use the persona to filter if an a piece of data is useful enough to record.
- Repeat
- Always ask the interviewee for referral to people in their network.
- Book recommendation: Running Lean