TrekTexas is a passion project to inspire people to experience the outdoors and make it easy for them to find the best outdoor places in Texas. The first version of the website is live at www.TrekTexas.com and a new version planned to be released late 2014. Below are examples of UX and UI deliverables created for this project.
UX Design Document
This contains standard UX elements including a creative brief, goal definition, personas, content strategy, site map and user flows.
Branding and Logo
I created the logo, mark and other graphics to have a consistent brand across the website, social sites and merchandise.
I took a mobile first approach when designing the website. These wireframes show the core pages of the site when on a mobile device. Layout was prioritized based on user’s goals and expected behavior.
The high fidelity mockups show the layout, typography and color scheme of the final website. This depicts the look and feel of the website while showing the desktop layout. These mockups are of the homepage and park page.