Webpage Speed Test

By Ashton | October 18, 2017

This article quickly summarize the importance of website speed, how to measure it and how to improve it. It’s intended for a website owner novice understand only the most important and impactful information. Site Speed Affects Metrics Like Bounce Rate Search Ranking Conversion Page Views Reader Satisfaction Revenue Generation What is fast? “Findings show 50% …

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My Favorite Web Design Tools of 2015

By Ashton | May 5, 2015

I’ve been building websites for small businesses for over 15 years and am always optimizing my tool belt. My goal is to analyze the users/customers and build a website using best practices for visitor engagement and conversion. There’s no reason for complex setup and technical issues when building a standard website in this modern age …

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Career, Skills and Future Plans

By Ashton | April 22, 2015

What Brought Me Here Raised in a home of graphic design influence and the privilege of having some of the first Macs around the house it’s no surprise I’m where I stand today. I took my high school’s 2 year immersive AV course using news room quality equipment. Then though the Art Institute of Dallas’s …

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Notes from Presentation on Interview Hacking

By Ashton | September 26, 2013

Great presentation by Travis McCutcheon of Leap for Mankind at the Lean User Experience Austin meetup titled Interview Hacking. Lots of good tips and a DIY work flow for interviewing. Here are my notes:

Takeaways for UX Sunday at HourSchool – Training in Digital Design and Development

By Ashton | February 13, 2012

I recently attended 5 one hour sessions overviewing the discovery, design and development process on creating for digital and web. The classes were though Hour School and held at the AC4D building.

How to Make a Facebook Page with a Single Image Using an Iframe

By Ashton | December 14, 2011

I recently had to create a Facebook Page for a business. I’ve described the major steps in this article in order to speed things along next time or anyone else who wants to make one. This method uses 1 hosted image file and a Facebook app to display it within an Iframe. You can set …

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Austin Startup Week

By Ashton | September 12, 2011

I attended a few of the events for Austin Startup Week. For a first year event it was packed with enthusiastic entrepreneurs, website demos, and plenty of networking events. It reminded me of being at SXSW Interactive. Austin Startup Weeks revolves around the Capitol Factory Demo Day which I’ve heard is a little tricky to …

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Stand Alone Buttons – Greyscale Edition

By Ashton | August 26, 2011

This set of buttons I created for an exercise and to be available for use in future projects. They are greyscale so the design focus could be on realistic shading, contrast for drawing the eye and allow them to be changed to any color that fits the webpage’s color pallet as needed.

Web Traffic Sources from Austin Internet Marketing Meetup

By Ashton | May 11, 2011

I saw Shawn Collins speak at the Austin Internet Marketing Meetup about his favorite traffic sources on April 13, 2011. He’s an affiliate marketer and helps run the Affiliate Summit conference.  He plowed through a long list of good ideas on getting web traffic. I wrote them down and did a little followup of the …

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2011 SXSWi Takeaways

By Ashton | March 30, 2011

This was my fifth year in a row at SXSW Interactive. As usual very inspiring and educational. This year’s big trends seem to be HTML5/CSS3 and the evolution of online Groups. I bounced around this year to different topics, meeting people and writing down anything new and interesting. Here are my notes.